July 19, 2017

Audi commercial in China is drawing ire as sexist and ”disgusting”

An Audi commercial comparing women with used car aired in China, got lot of criticism. As on Weibo, a Chinese social media platform similar to Twitter, people criticized the commercial as sexist and ”disgusting.”

Audi’s commercial aired in theaters and online in China is drawing bad comments for comparing women to used cars in another bump in the road for the German automaker, which once enjoyed nearly limitless growth in the country.

The advertisement opens in a pastoral setting, with a bride and a groom about to take their vows. But the mother of the groom frantically interrupts, rushing up the aisle to “inspect” her would-be daughter-in-law.

With a stare, the woman proceeds to pinch the bride’s nose, pull back the bride’s ear and then examine the inside of the bride’s mouth.

“What are you doing?!” the horrified groom asks in Mandarin, as he pulls his mother away.

The older woman begins walking back to her seat, then turns around to flash an “A-Okay” hand sign.

The bride and the groom sigh in relief. But the relief is short-lived because the groom’s mother again focuses her attention on the bride, this time casting a glance at her breasts. The anxious bride quickly covers her chest area with her hands.

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