Facebook has unveiled its new logo, attempts to clearly differentiate between the Facebook the company and Facebook, the social media service that Facebook owns. Company is continuing to push more of its branding on apps, such as WhatsApp and Instagram, by marking Facebook ownership in a more conspicuous manner.
The company had already made the things pretty clear when it rebranded earlier in this year but clearly that was just the beginning. As Facebook Inc (FB) states that the corporate logo was designed for the clarity, it uses the custom typography and capitalization to create the visual distinction between the app and company.
The social media company says that the soft corners of each letter and the diagonals add a sense of “optimism” and also explains how all of these changes put together the represent its three foundational design behavior goals: the clarity, empathy, and creating the space.
Company further adds that in the queue, is the in-app branding changes, coming later to WhatsApp and Instagram.
Facebook Inc says that this is a way to better communicate their ownership structure to the t businesses and the people who use their services to connect, share, and to build the community to grow their audiences in their respective fields. The move by Facebook appears sensible as only 29% of US adults surveyed this summer, were aware of that both WhatsApp and Instagram were owned by the Facebook.