This week, when Apple Inc (AAPL) introduced its triple-camera, the iPhone marketing Chief Phil Schiller waxed on about device’s ability to create perfect photograph by interlacing it together with the eight separate exposures that captured before the main shot, called a feat of “computational photography mad science.”
Phil Schiller said, while describing a feature called “Deep Fusion”, it will ship later this fall. “When the user press the shutter button, it takes a one long exposure, and after that in just one second the neural engine analyzes the fused combination, of both the long and short images, and choosing the best among them, by selecting all the pixels, and then pixel by pixel going through about 24 million pixels, for optimizing the detail and low noise,”
This was a sort of technical deviation that in years past, but it might have been reserved for design the chief Jony Ive’s narration of a precision aluminum milling process, to produce better iPhone’s clean lines. Schiller being the company’s most enthusiastic photographer, specifically in this case, was getting his highest praise on custom silicon and the artificial intelligence software.
In technology industry’s battleground, for the smartphone cameras has also moved inside the phone, where the sophisticated artificial intelligence software and also the special chips play a major role in, how a phone’s photos look?
The vice president and principal analyst at Forrester, Julie Ask said that,
“Now the cameras and displays sell the phones”.
In this race to get dominance, Apple added a third lens to “iPhone 11 Pro model”, matching the three camera setup of competitors like Samsung and Huawei, as already having a feature on their flagship models.
Apple Inc also done something inside the phone, with some features like night mode, designed to make the low light photos look even better. It was said by Apple Inc that it will add night mode to its new phones when they ship iPhone on September 20,2019, but its rivals Alphabet’s Google Pixel and Huawei have had also same features since last year.